
Why do business in Africa?
The international businesses or business owners can no longer ignore Africa’s potential due to increase in growth and investment in the continent. Africa is one of the richest continents when it comes to natural resources.
It is a continent with 54 sovereign states and other territories. The continent is not only the second largest in size and population in the world, but it is also vastly rich in natural resources. The natural resources are not only about the mines in Africa but the Sub-Saharan region is also known for its fertile land and clean water resources. There’s also more sunny days than anywhere else on the planet. Western markets are highly competitive.
Currently, 6 of the world’s 10 fastest growing economies are in Africa, and the ease of doing business in Africa is improving to the extent that a good number of countries (including Republic of Guinea, South Africa, Ghana, Mauritius and Tunisia) now outperform China, India, Brazil and Russia. In addition, FDI inflows to Africa have demonstrated year-to-year growth since 2010 and now amount to USD 50 billion.